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Roles

Experience

More than seven years in SaaS and digital marketing.

Roles

  1. 01

    2024 – Present

    Founder, ModelGlance

    Paris

    I designed, launched and grew a trilingual SaaS platform (FR/EN/ES) for models on my own: agency directory, profiles, comp cards, application tracking.

    • Around 1,000 visits a month and a steadily growing user base, on 100% organic acquisition, with no dev team and no media budget
    • End-to-end technical SEO: dynamic meta, sitemap, markup on pages generated through Supabase
    • Full data stack run solo: a 6-tab KPI dashboard wired to Supabase, Looker Studio reporting, Pabbly automations
  2. 02

    April 2024 – Present

    Lead Generation Manager, Winlassie

    Imagine Human group, Paris

    I run marketing campaigns to generate qualified leads and feed the sales pipeline.

    • SEO audit of 371 pages, sorted by sector, type and funnel intent, as the base for a prioritized optimization plan
    • Keyword strategy across 3 verticals (nuclear, rail, QHSE), spotting high-potential quick wins (for example a query with around 4,600 impressions a month stuck on page 2)
    • Multichannel outbound marketing, with personalized landing pages built for each targeted contact
    • Conversion landing page copywriting by vertical and product module, email campaigns and automation workflows
    • Close work with sales, product and Customer Success to improve product perception and reduce churn
    • Steering the brand image, with consistent messaging and clear positioning to attract and retain
  3. 03

    May 2022 – April 2024

    Independent photographer

    Paris

    I worked full time on my photography, in portrait, corporate and event work (my studio JC Billerey Photography).

    • Worked with recognized brands, including Fenty Beauty, Braun, Accenture and Le Tanneur
    • Still active today, now alongside the rest of my work
  4. 04

    September 2019 – May 2022

    Marketing Manager, Jamespot

    Montreuil

    I ran full lead-generation campaigns through webinars, white papers and targeted email marketing.

    • Managing strategic partnerships to extend brand reach through co-marketing
    • Setting up marketing automation workflows that improved campaign efficiency
    • Analyzing CRM data to build action plans and drive engagement
  5. 05

    April 2018 – September 2019

    Sales Assistant / SDR, Jamespot

    Montreuil

    I re-engaged marketing leads with steady follow-up, reaching a 30% lift in conversion rates.

    • 30% increase in conversion through rigorous lead follow-up
    • Reporting and analysis of sales stats to optimize sales strategies
    • Cross-functional work between marketing and sales

Education

  • Bachelor, Business Management & Marketing, London South Bank University (2016-2018)
  • Bachelor, International Sales & Marketing, IBA Erhvervsakademi Kolding, Denmark (2016-2018)
  • BTS International Trade, Lycée Charles Péguy, Paris (2014-2016)

Skills

Growth & Marketing
SEO/SEM, GEO/AEO, Lead generation, Content strategy, Marketing automation, Paid acquisition, Funnel & CRO, Sales & Marketing alignment, Data & reporting, Lead magnets, Outbound marketing
Tools
HubSpot, Salesforce, Google Search Console, Google Analytics, Looker Studio, Supabase, Lovable, Pabbly, Zapier, Make, Notion
Languages
French (native), English (fluent)